How to Customize Automated Messages That Solicit Reviews on Amazon

When Amazon introduced the Request a Review button, sellers asked for a way to automatically schedule these review requests.

We are happy to announce that you can utilize FeedbackFive to automatically evangelize these same Amazon requests in 17 marketplaces. Since these messages are sent directly from Amazon to your buyers, you lot can be sure that they are always compliant with Amazon's guidelines.

These requests as well get serious results. In a random sample of over 1200 FeedbackFive users, boilerplate daily reviews increased 41% within x days of activating the Amazon Feedback and Review Request Template. Amazon agency Marknology shared that their clients are seeing an increase in positive ratings and a decrease in negative ratings with this feature.

Keep reading to notice out how it works!

How to Automate the New Amazon Review Requests

Getting started is very easy. Merely activate the new Amazon Feedback and Review Request Template with any FeedbackFive entrada to commencement sending these requests to your buyers. Here'southward how:

1. Go to Emails > Campaigns in FeedbackFive.
2. Select the Feedback and Review Request Template.
3. Modify the timing options and click Save.
4. Return to the Campaigns page and toggle the switch to "Active."

How It Works

FeedbackFive will tell Amazon which of your orders to ship requests for based on your campaign settings. This communication is sent over a secure and authorized connection. Considering these messages are sent outside of the Buyer-Seller Messaging arrangement, there are a few things to proceed in mind. Here's what you should know about letters sent with the Amazon Feedback and Review Request template in FeedbackFive:

• Amazon creates the message content, so it is 100% policy compliant by design.
• These requests can exist sent by sellers who accept been restricted from Buyer-Seller Messaging.
• Letters must be scheduled within 5-30 days of delivery engagement.
• You cannot send an additional message to a heir-apparent subsequently the initial bulletin has been sent. This prevents you from accidentally overwhelming a buyer with requests.
• Buyers cannot respond to these messages.
• Messages are automatically translated into the buyer's chosen language.
• Amazon automatically avoids sending this request to buyers who have opted out, already left you a feedback or review rating, or haven't yet received their gild.

This FeedbackFive feature is available on Amazon.com, .ae, .ca, .com.au, .com.br, .com.mx, .co.uk, .de, .es, .fr, .in, .information technology, .nl, .se, .sg, and .tr.

Here is an instance of how the bulletin looks in a buyer's inbox:

Never Worry About Amazon's Communication Guidelines Once again

Since Amazon controls the content of the Request a Review email message and the eligibility for each lodge, you tin can proceed to request reviews for your orders without worrying near violating any policies or guidelines. You likewise don't have to worry about whether the diction of your review request will be effective with your buyers. Amazon has optimized the content of the message based on its ain email-to-review conversion data, then the end result is a message that is designed to become results while following Amazon'south rules about communicating with buyers.

With this new characteristic, FeedbackFive removes the guesswork when it comes to requesting feedback and reviews and staying compliant with Amazon'due south policies. Just set up your campaigns with the new template and allow FeedbackFive automate your requests.

Jay Lagarde
Founder & President
eComEngine

In that location are many benefits to using FeedbackFive to automate this message, especially if you occasionally take nightmares about violating TOS. Using the Request a Review button in Seller Central can be irksome and time consuming. There have been a few browser extensions that automate some of the Asking a Review functionality. Nonetheless, these types of solutions lack the security, flexible timing options, and true automation of FeedbackFive.

Long time Amazon sellers know that risks and rewards associated with product review gathering techniques are frequently buried deep, and have time to discover through trial and error. Consequently, approaching any new Amazon policy or functionality such equally the new "Request a Review" button can be a real boom-biter. It was a relief, then, to learn that FeedbackFive added the automation of the "Request a Review" button to their feature set. Additionally, the helpful team at eComEngine published FAQs, blog posts, and held webinars to answer the myriad of questions nosotros had for this new capability. Taking advantage of the flexible filtering and scheduling settings, guided by best-practices recommendations, we were able to beginning using the new "Request a Review" features far more than apace and more efficiently than otherwise possible. This level of quick action and seasoned expertise has been demonstrated year after year by the FeedbackFive team, in turn helping u.s. to stay focused on offering exceptional products and services to our customers.

-Jack C., TekFX

With the browser extensions, y'all accept to recall to keep coming back to submit requests as more of your orders fall into the 5-30 24-hour interval eligibility window. With FeedbackFive, your campaigns will continuously submit requests as your orders come in allowing you to truly set up information technology and forget it. FeedbackFive campaigns also permit yous to exclude orders by ASIN every bit well as refunded orders. Timing options allow you to choose the verbal hour of the day and which day inside the 5-30 day window you want the request to be sent. You also take the ability to segment by multiple rules, such as to transport the request to a specific ASIN ten days after delivery.

Results from Existent Sellers

We looked at a random sample of more than 1200 FeedbackFive accounts to get an idea of how the Asking a Review bulletin impacts reviews. In that sample, we saw a spike in reviews after the characteristic was activated, followed past a college daily boilerplate of reviews received afterwards activation. Additionally, sellers typically saw an increase in the percentage of positive reviews received.

Amazon agency Marknology also shared that their clients saw similar results from using the Amazon Feedback and Review Request Template in FeedbackFive. Since the bulletin is sent to buyers from Amazon on behalf of the seller, information technology is typically viewed as trustworthy by buyers. Many are accepted to opening emails from Amazon, and this asking makes it easy to get out a rating.

What About Heir-apparent-Seller Messaging?

Here at eComEngine, client education is very important to us. We want to make certain that we are ever providing clear and helpful information to assistance you grow your Amazon business. Nevertheless, we know that sometimes it is difficult to stay up to date with various policies. (That's why nosotros try to make information technology piece of cake for y'all!)

With this new feature, nosotros are able to offer our sellers a secure and 100% compliant solution for requesting reviews and feedback at scale. It'south a challenge for our customers to build their seller reputations while also deciphering all of the seller advice guidelines, then this is a positive stride towards addressing both of those needs.

Louis Mizzell
Product Manager
eComEngine

While you lot tin still ship emails with Heir-apparent-Seller Messaging, at that place is a lot of room for man error. If you violate Amazon'south Communication Guidelines, y'all may be restricted from sending messages to buyers for a period, typically around 30 days. We're excited to offering this characteristic that makes it like shooting fish in a barrel for you to send 100% TOS compliant requests direct from Amazon with all the benefits of FeedbackFive'southward messaging automation features.

For some sellers, information technology may make sense to adopt a hybrid approach past using the Amazon Feedback and Review Request Template for some products and a branded message for others. In this case, you'll need to make sure that you lot're only using one review request method per order.

We're Here to Help

No matter how y'all choose to send your review and feedback requests, information technology'south essential to brand sure that all communication with buyers is compliant with Amazon'due south policies. If you demand help, our Customer Success Advisors are happy to answer whatever questions you may have.

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Source: https://www.ecomengine.com/blog/automate-amazon-request-review

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